WSQ Search Engine Optimisation (SEO) Masterclass

WSQ Search Engine Optimisation (SEO) Masterclass

GEX Academy

  • $888.00
    Unit price per 

The Search Engine Optimisation Masterclass will train learners to delve deep into Search Engine Optimsiation by distinguishing Search Engine optimisation strategies & techniques, constructing keywords research and structure of websites, formulating content creation and social media for SEO, designing internet marketing strategies for website, measuring web analytics metrics and reports on SEO results, and evaluating search performance to improve rankings.


Course outline:

Topics 1: Distinguish Search Engine Optimisation strategies & techniques.

Topics 2:  Construct keywords research and structure of websites.

Topics 3: Formulate content creation and social media for SEO.

Topics 4: Design internet marketing strategies for websites.

Topics 5: Measure web analytics metrics and reports on SEO results.

Topics 6: Evaluate search performance to improve rankings.  



Trainer Profile 

 Richard Ng founded Gold Knight International Pte Ltd in 2003, which has evolved from a multi-million dollar annual revenue direct sales company into a boutique digital marketing agency specialising in Facebook marketing, Google advertising, and eCommerce store building. As a marketing agency, Gold Knight has generated more than S$200,000 revenue per month for its clients in Singapore. You can connect with Richard on Linkedin -

Richard holds a 2nd Upper Honours Bachelors in Marketing from the University of Bradford and has attained the WSQ Advanced Certificate in Training and Assessment (ACTA), and WSQ Diploma in Adult and Continuing Education (DACE) from the Institute for Adult Learning Singapore. Richard was also awarded the Specialist Adult Educator (Curriculum Development) recognition by the SkillsFuture Singapore. He is one of the handful Specialist Adult Educators listed on the Institute for Adult Learning Singapore official website who specialises in Digital Marketing (

Richard Ng has personally conducted more than 1600 hours of digital marketing courses with 8 SkillsFuture Singapore Approved Training Organisations in Singapore, including the NTUC Learning Hub, and developed more than 20 WSQ digital marketing course curriculum as a digital marketing subject matter expert and regarded as the trainer's trainer for some of the biggest SkillsFuture Approved Training Organisations in Singapore.

Richard is a certified Facebook and Google professional with accreditation in the Google Analytics Individual Qualification. He is also certified in ICDL Digital Marketing and is an accredited tester with ICDL Asia. And he is IBM SkillsFuture for Digital WorkPlace certified and is an approved Shopify Partner and ManyChat Agency Partner (Messenger Marketing Experts Level).

He has personally trained thousands of adult learners from different walks of life, including tertiary students, civil servants, c-suite executives, PMETs, WSQ Approved Training Organisation management teams, and retirees. Richard Ng speaks at SkillsFuture Advice series with Singapore Community Development Councils.

Visit for more information. 


 -------------------------------------------------------------------------------------------- Recommended Book

The Art of SEO: Mastering Search Engine Optimization. 3rd Edition

Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

 Click on the image below to buy on Amazon (open to a new window/tab)





Full Course Fee - $950.16

Singaporean 40 years old & above/MCES/SME - $328.56

Non-SME/ Singaporean 21-39 years old - $506.16


Full Fee - $950.16

Nett Fee after SkillsFuture Training Subsidy
SME/MCES - $328.56
Non-SME/Normal - $506.16


Additional Info

Course Duration- 16 hours
Course Reference Number - TGS-2021005571
Mode of Training - Classroom

Customer Reviews

Based on 22 reviews
Ally Allyson
SEO course (16-17 Dec 2021)

I attended the SEO course. Trainer Mr Richard Ng was awesome and his teachings were easy to understand! Overall the training met my needs. Very good course!

Richard seo course at gex academy

Richard Ng is a great trainer! He is able to explain in layman terms such a technical topic like search engine optimisation. Richard readily shares his knowledge and experience in a simple to understand and humorous way. Your seo journey will be so much smoother if u attend this course as he shares his industry insights and pitflalls with us. Thanks Richard!

Valerie Chong
WSQ SEO Masterclass

Another superb class delivered by Richard Ng. A practitioner in this field, he was able to provide practical tips and make the learning easily digestible. Highly recommended!

Shireen Chew
WSQ SEO Master Class ( 23 & 24 Sept 2021 )

It's awesome. I had totally no idea on SEO. And This is an excellent course if you need a basic idea of what SEO is and how it is used. The course also gives an insight into google's search algorithm update and how algorithms have changed the way google search responds to queries and ranking of sites. I've gained new insight and learned techniques I can put into practice now. Brilliant.

Many many thanks with regards to Course Mentor Richard Ng to provide us with all the necessary things relevant to SEO.

For a beginner, this course helps you to understand what SEO is and how a search engine works. The course also helps you to find out what basic strategies you can apply to your own site or business.

K. Chan
WSQ SEO Master Class

SEO to make your website searchable and be on page one. Untold tricks are revealed by the facilitator Richard Ng. Come and join the next class to know what are the untold tricks to be a SEO Master.