Vlogging Master Class: Create Content like the Pros!

This course aims to provide knowledge to publish and maintain informal websites for information sharing and discussion in a 'diary' style format with entries or 'posts' uploaded and updated in chronological order to drive brand perceptions and experience. At the end of this session, the learner should be able to execute policies and guidelines for blog and vlog content creation and report the performance of blogging and vlogging efforts.  

As the industry evolves, the role of a digital marketer is constantly changing to adapt to the latest tools, strategies, and best practices. With digital marketing now spanning across such a diverse range of core areas, many companies will prioritise candidates who can add the most value to the company. Throughout this current downturn, it’s more important than ever for marketers to understand what core skills they possess, and what additional training they need to become the most employable versions of themselves. The reason why blogging or vlogging is so influential is because it gives a sense of transparency in communication for the consumers. They share information of value that people engage upon. The blog has long been one of the preferred tactics for content marketing strategies. Using a blog, company can easily publish a variety of different content, from written articles to infographics and more. With advancements in technology, the equipment we need to produce a vlog isn’t as expensive to produce quality of video content stands out from the pack, that would be better demonstrated visually.

Funding

Full Fees : $890 

SME / MCES / Singaporeans > 40 years old : $267

Non SME / PRs / Singaporeans < 39 years old : $450

Additional Info

Course Code : TGS-2022010917

Course Funding Period : 20 Jan 2022 - 19 Jan 2026