
WSQ E-Commerce – Shopify Optimisation
Course Outline :
The current trend in marketing for retail has moved towards e-commerce, and retail companies need to constantly innovate the move towards online. Since COVID-19, it has become crucial for retail companies to move into the online space. This course will train learners to understand and apply key learnings on e-commerce strategies by setting up an e-commerce shop using Shopify, understanding the legal requirements and guidelines of setting up e-commerce shop, develop a plan for online store marketing and establish metrics to determine technical and user experiences.
What You Will Learn :
At the end of the course, learners will be able to:
- Determine the technical and user experience requirements for building a Shopify store based on UX design and functionality considerations
- Evaluate guidelines and requirements for website design and possible legal implications
- Communicate design plans and requirements to relevant parties
- Develop comprehensive implementation plans for online store, including the allocation of digital space and maintenance of website content, in alignment with the marketing, brand and/or e-commerce strategy
- Evaluate website based on established metrics on technical and user experiences
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Trainer Profile
Richard Ng founded Gold Knight International Pte Ltd in 2003, which has evolved from a multi-million dollar annual revenue direct sales company into a boutique digital marketing agency specialising in Facebook marketing, Google advertising, and eCommerce store building.
Gold Knight International is an official Facebook/Meta Business Partner, a Shopify Partner, and a member of the Google Partner Program. As a marketing agency, Gold Knight generates more than S$250,000 in revenue per month for its clients in Singapore.
Richard holds a 2nd Upper Honours Bachelors in Marketing from the University of Bradford. He has attained the WSQ Advanced Certificate in Training and Assessment (ACTA), and the WSQ Diploma in Adult and Continuing Education (DACE) from the Institute for Adult Learning Singapore. SkillsFuture Singapore also awarded Richard the Specialist Adult Educator (Curriculum Development) recognition. He is one of the handfuls of Specialist Adult Educators listed on the Institute for Adult Learning Singapore official website who specialises in the Digital Marketing niche. (https://www.ial.edu.sg/find-professional/richard-ng-ngah-hiong.html)
Richard Ng has personally conducted more than 1600 hours of digital marketing courses with 8 SkillsFuture Singapore Approved Training Organisations in Singapore, including the NTUC Learning Hub, and developed more than 20 WSQ digital marketing course curricula as a digital marketing subject matter expert and is regarded as the trainer's trainer for some of the largest SkillsFuture Approved Training Organisations in Singapore.
Richard is a certified Facebook and Google professional with accreditation in the Google Analytics Individual Qualification. He is also certified in ICDL Digital Marketing and is an accredited tester with ICDL Asia. He is IBM SkillsFuture for Digital Workplace certified and is an approved Shopify Partner and ManyChat Agency Partner (Messenger Marketing Experts Level).
He has personally trained thousands of adult learners from different walks of life, including tertiary students, civil servants, c-suite executives, PMETs, WSQ Approved Training Organisation management teams and retirees. Richard Ng speaks at the SkillsFuture Advice series with Singapore Community Development Councils.
You can connect with Richard on Linkedin - https://www.linkedin.com/in/richardngsg
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Funding
After SkillsFuture Singapore subsidies
Full Fee - $888
Nett Fee after SkillsFuture Training Subsidy
Singaporean 40 years old & above - $266.40
21-39 years old Singaporean/PR - $444
Foreigner - $888
MCES: Singaporean age 40 and above
Normal: Singaporean/PR age 21 and above
Additional Info
Course Duration : (2-Day)
Course Code: TGS-2024044774