Strategic Branding & Marketing for Successful Franchising

Strategic Branding & Marketing for Successful Franchising

Franchising and Licensing Association (Singapore)

  • $1,250.00
    Unit price per 


Course Objectives

This course is design with the aim to:

  • Equipping learners with the essential knowledge and skills to articulate the franchise brand’s unique value propositions, target markets, brand identity, marketing mix and brand performance metrics for franchising success.
  • Guiding learners to map its business model canvas to gain insights into its brand and marketing priorities and strategies.
  • Helping learners to develop the franchise brand identity and guidelines to be observed and replicated in the franchise business.
  • Empowering learners to brand with consistency to enhance brand equity.
  • Offering learners a good understanding of brand intellectual property so that they are more discerning in protecting their brand from marketing disputes and conflicts.
  • Empowering learners with the knowledge and abilities to integrate its franchise marketing mix with its brand value across different communication touch points with consistent messaging.
  • Teaching the learners to incorporate and analyse marketing performance metrics to assess brand equity and marketing effectiveness achieved by the franchise.
Funding 

Full Fees : $1250

SME / MCES / Singaporeans > 40 years old : $375

Non SME / PRs / Singaporeans < 39 years old : $625

Additional Info 

Course Code : TGS-2022016161

Course Duration : 3 Days 

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