Strategic Branding & Marketing for Successful Franchising

Franchising and Licensing Association (Singapore)

Course Objectives

This course is design with the aim to:

Equipping learners with the essential knowledge and skills to articulate the franchise brand’s unique value propositions, target markets, brand identity, marketing mix and brand performance metrics for franchising success.
Guiding learners to map its business model canvas to gain insights into its brand and marketing priorities and strategies.
Helping learners to develop the franchise brand identity and guidelines to be observed and replicated in the franchise business.
Empowering learners to brand with consistency to enhance brand equity.
Offering learners a good understanding of brand intellectual property so that they are more discerning in protecting their brand from marketing disputes and conflicts.
Empowering learners with the knowledge and abilities to integrate its franchise marketing mix with its brand value across different communication touch points with consistent messaging.
Teaching the learners to incorporate and analyse marketing performance metrics to assess brand equity and marketing effectiveness achieved by the franchise.

Full Fees : $1250

SME / MCES / Singaporeans > 40 years old : $375

Non SME / PRs / Singaporeans < 39 years old : $625

Course Code : TGS-2022016161

Course Duration : 3 Days

Customer Reviews