Essentials of Franchise Management

Course Content

1. Identify franchise success factors & franchisability criteria for business expansion

2. Analyze different franchising models & structures to determine suitable format for franchise plan

3. Evaluate financial considerations, franchise fees & pricing structure to be required of franchisee

4. Determine franchise obligations, applicable legal regulations & code of conduct to formulate franchise agreement

5. Develop operational plans & standard operating procedures to be included in the franchise manual & training to set up franchise

6. Design franchise corporate image & branding requirements to be replicated & observed by franchisee

7. Formulate franchise audit framework to monitor key performance indicators & provide recommendations for improvement

8. Synthesise franchise essentials to integrate the franchise marketing kit, communication plans & guidelines that communicate the roles & responsibilities

9. Investigate the background of franchisees for franchise recruitment

Funding 

Full Fees : $1080

SME / MCES / Singaporeans > 40 years old : $410.40

Non SME / PRs / Singaporeans < 39 years old : $626.40

Additional Info 

Course Code : TGS-2018503170

Course Duration : 3 days