WSQ Search Engine Marketing (Google Ads) Masterclass
The Google Ads Masterclass will train learners to delve deep into Google Ads by identifying and analysing Pay Per Click Objectives & Strategies, examining Google Ads Quality Score, Click Through Rates & Conversion Rate, evaluating Google Ads Keywords Research, formulating Google Ads Techniques & Strategies, evaluating Campaign Management tools & Optimisation and assessing Third party tools & Search Landscape.
The target learners for Google Ads Masterclass are Marketing executives, Managers, Administrative Staff, Solopreneurs, Graphic Designers, Content Developers, Web Developers, and Individuals who want to learn how to create and perform effective Google Ads.
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Trainer Profile
Richard Ng founded Gold Knight International Pte Ltd in 2003, which has evolved from a multi-million dollar annual revenue direct sales company into a boutique digital marketing agency specialising in Facebook marketing, Google advertising, and eCommerce store building.
Gold Knight International is an official Facebook/Meta Business Partner, a Shopify Partner, and a member of the Google Partner Program. As a marketing agency, Gold Knight has generated more than S$250,000 revenue per month for its clients in Singapore.
Richard holds a 2nd Upper Honours Bachelors in Marketing from the University of Bradford and has attained the WSQ Advanced Certificate in Training and Assessment (ACTA), and WSQ Diploma in Adult and Continuing Education (DACE) from the Institute for Adult Learning Singapore. Richard was also awarded the Specialist Adult Educator (Curriculum Development) recognition by the SkillsFuture Singapore. He is one of the handful Specialist Adult Educators listed on the Institute for Adult Learning Singapore official website who specialises in Digital Marketing (https://www.ial.edu.sg/find-professional/richard-ng-ngah-hiong.html)
Richard Ng has personally conducted more than 1600 hours of digital marketing courses with 8 SkillsFuture Singapore Approved Training Organisations in Singapore, including the NTUC Learning Hub, and developed more than 20 WSQ digital marketing course curriculum as a digital marketing subject matter expert and regarded as the trainer's trainer for some of the biggest SkillsFuture Approved Training Organisations in Singapore.
Richard is a certified Facebook and Google professional with accreditation in the Google Analytics Individual Qualification. He is also certified in ICDL Digital Marketing and is an accredited tester with ICDL Asia. And he is IBM SkillsFuture for Digital WorkPlace certified and is an approved Shopify Partner and ManyChat Agency Partner (Messenger Marketing Experts Level).
He has personally trained thousands of adult learners from different walks of life, including tertiary students, civil servants, c-suite executives, PMETs, WSQ Approved Training Organisation management teams, and retirees. Richard Ng speaks at SkillsFuture Advice series with Singapore Community Development Councils.
Connect with Richard on Linkedin - https://www.linkedin.com/in/RichardNg168
Visit DigitalMarketingAcademy.sg for more information.
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SkillsPortal.sg Recommended Book
The Ultimate Google Ads Playbook: Find prospects online, deliver the right ad messaging, convert leads, and accurately measure success with Google Ads
Ready to master the art of Google Ads? This book is a resource, manual, or Bible for advertisers who are running Google Ads search, display, or video campaigns. Explore every setting, ad type, keyword match type, conversion action, and bid strategy. Learn the basics of every option and technique available in your Google Ads toolset before diving deep into recommendations, best practices, real-life examples, and things that Google Ads doesn’t want you to know. Included with every purchase of this book are 10 free downloadable resources to help you optimize your Google Ads account.
Click on the image below to buy on Amazon (open to a new window/tab)
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Funding
Full Course Fee - $950.16
Singaporean 40 years old & above/MCES/SME - $328.56
Non-SME/ Singaporean 21-39 years old - $506.16
Full Fee - $950.16
Nett Fee after SkillsFuture Training Subsidy
SME/MCES - $328.56
Non-SME/Normal - $506.16
Additional Info
Course Duration- 16 hours
Course Reference Number - TGS-2021007300
Mode of Training - Classroom