WSQ Search Engine Marketing (Google Ads) Masterclass

WSQ Search Engine Marketing (Google Ads) Masterclass

GEX Academy

  • $888.00
    Unit price per 

The Google Ads Masterclass will train learners to delve deep into Google Ads by identifying and analysing Pay Per Click Objectives & Strategies, examining Google Ads Quality Score, Click Through Rates & Conversion Rate, evaluating Google Ads Keywords Research, formulating Google Ads Techniques & Strategies, evaluating Campaign Management tools & Optimisation and assessing Third party tools & Search Landscape.

The target learners for Google Ads Masterclass are Marketing executives, Managers, Administrative Staff, Solopreneurs, Graphic Designers, Content Developers, Web Developers, and Individuals who want to learn how to create and perform effective Google Ads.


Trainer Profile 

Richard Ng founded Gold Knight International Pte Ltd in 2003, which has evolved from a multi-million dollar annual revenue direct sales company into a boutique digital marketing agency specialising in Facebook marketing, Google advertising, and eCommerce store building. 

Gold Knight International is an official Facebook/Meta Business Partner, a Shopify Partner, and a member of the Google Partner Program. As a marketing agency, Gold Knight has generated more than S$250,000 revenue per month for its clients in Singapore.

Richard holds a 2nd Upper Honours Bachelors in Marketing from the University of Bradford and has attained the WSQ Advanced Certificate in Training and Assessment (ACTA), and WSQ Diploma in Adult and Continuing Education (DACE) from the Institute for Adult Learning Singapore. Richard was also awarded the Specialist Adult Educator (Curriculum Development) recognition by the SkillsFuture Singapore. He is one of the handful Specialist Adult Educators listed on the Institute for Adult Learning Singapore official website who specialises in Digital Marketing (

Richard Ng has personally conducted more than 1600 hours of digital marketing courses with 8 SkillsFuture Singapore Approved Training Organisations in Singapore, including the NTUC Learning Hub, and developed more than 20 WSQ digital marketing course curriculum as a digital marketing subject matter expert and regarded as the trainer's trainer for some of the biggest SkillsFuture Approved Training Organisations in Singapore.

Richard is a certified Facebook and Google professional with accreditation in the Google Analytics Individual Qualification. He is also certified in ICDL Digital Marketing and is an accredited tester with ICDL Asia. And he is IBM SkillsFuture for Digital WorkPlace certified and is an approved Shopify Partner and ManyChat Agency Partner (Messenger Marketing Experts Level).

He has personally trained thousands of adult learners from different walks of life, including tertiary students, civil servants, c-suite executives, PMETs, WSQ Approved Training Organisation management teams, and retirees. Richard Ng speaks at SkillsFuture Advice series with Singapore Community Development Councils.

Connect with Richard on Linkedin -

Visit for more information. 


 -------------------------------------------------------------------------------------------- Recommended Book

The Ultimate Google Ads Playbook: Find prospects online, deliver the right ad messaging, convert leads, and accurately measure success with Google Ads

Ready to master the art of Google Ads? This book is a resource, manual, or Bible for advertisers who are running Google Ads search, display, or video campaigns. Explore every setting, ad type, keyword match type, conversion action, and bid strategy. Learn the basics of every option and technique available in your Google Ads toolset before diving deep into recommendations, best practices, real-life examples, and things that Google Ads doesn’t want you to know. Included with every purchase of this book are 10 free downloadable resources to help you optimize your Google Ads account.


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Full Course Fee - $950.16

Singaporean 40 years old & above/MCES/SME - $328.56

Non-SME/ Singaporean 21-39 years old - $506.16


Full Fee - $950.16

Nett Fee after SkillsFuture Training Subsidy
SME/MCES - $328.56
Non-SME/Normal - $506.16


Additional Info

Course Duration- 16 hours
Course Reference Number - TGS-2021007300
Mode of Training - Classroom

Customer Reviews

Based on 38 reviews
John Xie
Great Trainer for Social Media Marketing and many other IT Courses

Richard is amazing! Answer our all related questions during class and I am able to learn more than the course content.
Best of The Best!

Noah C
Search Engine Marketing SEM

Thank you Richard. You have given us the insight of the SEM, more text book can offer. This course is a A-HA moment for me.

Kezer Goh

Excellent Trainer ,explanation is clear and simple to understand.
very details and to the point.
Looking forward for my next lesson in Feb and Mar.

Desmond Ang
Excellent Trainer with great industry insights !

Thanks Richard for making Search Engine Marketing so succinctly simple for us.
Thanks for sharing with us your industry insights and pitfalls to avoid.
Thanks for making such a dry topic so interesting.
I truly enjoyed your class these 2 days. Look forward to learning more from you and possibly working with you on a SEM project.
God Bless !

Excellent course conducted by Richard - Epitome of knowledge

Glad that I attended this course. Learning journey made easy by Richard Ng.