WSQ Affiliate Marketing Essential
1. The learner will be able to examine key components of an organisation’s affiliate marketing strategies and develop an implementation plan in alignment with the organization’s overall marketing strategy. 2.The learner will be able to analyse different affiliate partners and platforms to develop an affiliate marketing portfolio for organization’s products and services. 3.The learner will be able to examine policies and guidelines on affiliate marketing and analyse critical factors on affiliate partner selection. 4.The learner will be able to review affiliate marketing campaign management and monitor performance metrics on ROI (Returns on Investment)
Affiliate marketing is a digital marketing model that connects retailers with independent sales and marketers who are willing to invest time and money to sell their products. Most of the available affiliate marketing models are based on performance which means that retailers only pay when the affiliate delivers a specific customer action. In eCommerce, it can be an online purchase which makes affiliate marketing a cost-effective way for retailers.
Richard Ng founded Gold Knight International Pte Ltd in 2003, which has evolved from a multi-million dollar annual revenue direct sales company into a boutique digital marketing agency specialising in Facebook marketing, Google advertising, and eCommerce store building.
Gold Knight International is an official Facebook/Meta Business Partner, a Shopify Partner, and a member of the Google Partner Program. As a marketing agency, Gold Knight has generated more than S$250,000 revenue per month for its clients in Singapore.
Richard holds a 2nd Upper Honours Bachelors in Marketing from the University of Bradford and has attained the WSQ Advanced Certificate in Training and Assessment (ACTA), and WSQ Diploma in Adult and Continuing Education (DACE) from the Institute for Adult Learning Singapore. Richard was also awarded the Specialist Adult Educator (Curriculum Development) recognition by the SkillsFuture Singapore. He is one of the handful Specialist Adult Educators listed on the Institute for Adult Learning Singapore official website who specialises in Digital Marketing (https://www.ial.edu.sg/find-professional/richard-ng-ngah-hiong.html)
Richard Ng has personally conducted more than 1600 hours of digital marketing courses with 8 SkillsFuture Singapore Approved Training Organisations in Singapore, including the NTUC Learning Hub, and developed more than 20 WSQ digital marketing course curriculum as a digital marketing subject matter expert and regarded as the trainer's trainer for some of the biggest SkillsFuture Approved Training Organisations in Singapore.
Richard is a certified Facebook and Google professional with accreditation in the Google Analytics Individual Qualification. He is also certified in ICDL Digital Marketing and is an accredited tester with ICDL Asia. And he is IBM SkillsFuture for Digital WorkPlace certified and is an approved Shopify Partner and ManyChat Agency Partner (Messenger Marketing Experts Level).
He has personally trained thousands of adult learners from different walks of life, including tertiary students, civil servants, c-suite executives, PMETs, WSQ Approved Training Organisation management teams, and retirees. Richard Ng speaks at SkillsFuture Advice series with Singapore Community Development Councils.
You can connect with Richard on Linkedin - https://www.linkedin.com/in/RichardNg168
Visit DigitalMarketingAcademy.sg for more information.
SkillsPortal.sg Recommended Book
Everything You Need to Profit from Affiliate Marketing, Internet Marketing, Blogging, Online Business, e-Commerce and More. Isn’t this industry long overdue for a legitimate, step-by-step guide to building an internet business?
Click on the image below to buy on Amazon (open to a new window/tab)
Full Course Fee - $950.16
Singaporean 40 years old & above/MCES/SME - $328.56
Non-SME/ Singaporean 21-39 years old - $506.16
Full Fee - $950.16
Nett Fee after SkillsFuture Training Subsidy
SME/MCES - $328.56
Non-SME/Normal - $506.16
MCES: Singaporean age 40 and above
Normal: Singaporean/PR age 21 and above
SME: Singapore registered companies with
(i) at least 30% local sharing AND
(ii) group annual sales less than or equal to $100 million OR group employment size less than or equal to 200 people.
Well delivered by the trainer. It was a very enjoyable lesson and looking forward to have future courses with him. Trainer Richard Ng
I achieved more clarity about Affiliate Marketing over the two-day course than the overwhelming videos I've watched online. Trainer Richard Ng is very knowledgeable and he patiently addressed all our enquiries with great detail. Thank you!
Highly recommend anyone who will be interested to navigate the internet world for the above courses and more--conducted by trainer Richard Ng. He delivered all the above lessons with so much passion and the know-how, skills, knowledge he imparted were priceless--I have learnt so much more in the 2-day sessions , more than the hours and hours of zoom or others that I previously attended. Just to clarify --I dont know him personally, but feel compel to share this with whoever is keen to learn. Always look for the right and certainly much much more qualified than many others I have gone to...
I would recommend anyone who wants to know more about affiliate marketing to attend Richard Ng's WSQ Affiliate Marketing Essentials Course. Only 2 days but you get a lot of value with practical sessions and how affiliate marketing works as a business/advertiser and a publisher, some of which are not covered in the training course book. A real-life example from a practitioner's point of view!
I highly recommend you guys to join any of the course that is taught by Richard. I have attended 2 of his course. Richard is a very humorous guy and he is very knowledgeable in marketing. He gave lots of tips and strategy, which is what he use to make money. The best part about it, practical more than theory. With his rich experience in marketing, you will definitely learn a lot from him and be able to start your own affiliate marketing.