WSQ Paid Online Marketing

Course Objectives

 The course objective is for a learner to understand paid online marketing and be able to execute online marketing ads on Google Search Ads network, Google Display Ad network and Facebook Social Media Ads. The various learning objectives are as follows:

LO1 – The Learner is able to identify the objectives and components for an online campaign LO2 – The Learner is able to identify the type of products and/or services to be advertised online

LO3 – The Learner is able to identify the considerations when selection marketing mix for a product or service.

LO4 – The Learner is able to identify the components of an online marketing schedule

LO5 – The Learner is able to conduct pre-campaign testing and using data gather for planning a marketing campaign

LO6 – The Learner is able to monitor online campaign performance, appearances, and effectiveness in accordance with performance targets and refine actions during campaigns LO7 – The Learner is able to monitor online media platforms for campaign execution and campaign and competitor responses

LO9 – The Learner is able to execute online marketing campaigns that are aligned to marketing strategy, operational plans and budgets

LO10 – The Learner is able to analyse and evaluate online marketing campaign data to develop and document recommendations for improvement in future marketing campaigns.

Course Content

Paid Online Marketing have been around since the dawn of the internet. As the first trackable type of ads with digitalisation, Paid Online Marketing has had its own unique form of qualifying audiences and quantifying effectiveness. It is a more effective way of advertising in comparison to traditional marketing as audience interactions can be tracked and quantified. With Paid Online Marketing being the lowest in barriers of entry and cost, it is the easiest way for any small businesses to advertise. With audience segmentation and analytics tools, small businesses can easily target their audiences and bring the right products to their customers. While paying only when customers, see, click, or make a purchase of their products. Most small businesses also cannot afford to budget large amounts for advertising and do it strategically across the calendar year. This is especially true for the food services industry where festive periods rake in the most revenue and is the best time for Ads. Paid Online Marketing is a 16 hours course that to equip learners the skills to run the paid marketing campaign on the 3 most popular paid online marketing networks.

Funding

Full Fees : $432

SME / MCES / Singaporeans > 40 years old : $152

Non SME / PRs / Singaporeans < 39 years old : $232

Additional Info

UEN Number : 200821327E

Course Code : TGS-2022014713

Course Funding Period : 25 Jul 2022 - 24 Jul 2024