Unleash Your Full Potential: Navigating the Digital Paradigm
In a world where digital transformation is the new normal, online corporate/personal branding has become more important than ever. This course focuses on how to develop and implement well-rounded online business strategies. Learn how to effectively create, control, and execute successful corporate and personal branding campaigns across digital platforms.
Course Overview
In the online world where your target audience has more choices, is more autonomous than ever before, and is likely to find a competitor at the click of a mouse or a tap, a reputable and well-known brand name is key to distinguishing your business from others. Moreover, considering the multiple touch points and digital channels a user interacts with before becoming a qualified lead and a customer, building a uniform brand experience becomes key to keeping your brand alive and well in the minds of prospects.
Learning Objectives/Topics:
Understanding corporate brand as a portfolio that needs to be consistently managed
Explore how to develop a corporate brand identity and nurture it so that it becomes enduring
Discover how a well-defined and shared corporate brand identity aligns brand and communication strategies, as well as business and innovation strategies
Learn how an authentic, enduring identity, coupled with inspiring brand vision, are needed to build a strong corporate brand
Importance of relaying company culture to align identity and vision with brand communications and experience
Overview of storytelling and how to invest in story-building
Diagnose, prioritise and manage a brand, and how to choose the brand architecture that maximises value
Who Should Attend / Pre-requisites:
Anyone looking for career opportunities in Digital Marketing/Advertising industry
Professionals interested in widening their skill set to develop their career
Anyone with keen interest in learning an additional skillset to broaden their opportunities
Entrepreneurs who seek to take up Digital Marketing/Advertising initiatives for their business
This course is open to all interested applicants regardless of their level of experience
Funding
Course Fees: $500 ( SkillsFuture Credit Claimable )
Additional Info
Course code : TGS-2021005464
Funding Period : 03 Jun 2021 - 02 Jun 2023
Synchronous E-Learning