Google SEO Essentials: Rise Above Your Competitors
Knowing the answers as to how people are searching for your product online is of utmost importance. Understanding what they seek, the words they use, and the type of content they consume will allow you to connect to the people in search of the solutions you offer. In this course, you will learn how to implement Google SEO best practices to enable your brand to become more discoverable than ever.
Course Overview
Search engine optimization or SEO is the process to optimize a website to rank on top of the search engine results pages (SERPs) for targeted keywords, which are search queries that potential consumers key in to the search engines. SEO is one of the most important methods employed by marketers to generate organic online traffic and organic traffic is among the most effective digital marketing channels for customer conversion. By completing this course, the students will learn how to align SEO strategy with marketing strategy, on-page SEO, off-page SEO, technical SEO and content strategy. By completing this course, students will have an extensive understanding of effective search keywords, link building opportunities and relevant SEO tools. In this course, students will have hands-on experience, which allow them to experiment how changes of web content will affect their web. The course also encourage today’s marketing professionals to rethink their strategies as the business environment undergoing changes in the digital economy.
Learning Objectives/Topics:
How to optimise the content in your website to get the best possible ranking on search engines
Understand the concepts behind search engine algorithms like Google and how to align SEO with general business strategies
Understand the difference between paid vs organic marketing, and how to identify marketing trends
Familiarisation with various tools to build websites and landing pages
Understand the elements that the search engines look for to rank your site, and how to appropriately enhance your ranking on SERPs over your competition
Discover competitive keywords and find keywords using different tools to conduct keyword research and how to identify different types of keywords
Understanding the importance how link building affects a website’s ranking by Google and how to develop good links for SEO
Who Should Attend / Pre-requisites:
Anyone looking for career opportunities in Digital Marketing and Advertising industries
Professionals interested in widening their skill set to develop their career
Anyone with keen interest in learning an additional skill set to discover more career opportunities
Entrepreneurs seeking to deploy digital marketing and advertising campaigns for their business
This course is open to all interested applicants regardless of their level of financial knowledge
Additional Details and Course Fees
Detailed course materials provided (Course Notes and Excel Spreadsheets)
Real-world case studies provided with walk-through
In-class assignments with group discussion and trainer feedback
Video recording of course run provided
Lifetime support
Certificate of Completion awarded upon course completion
Funding
Course Fees : $500 ( SkillsFuture Claimable)
Additional Info
Course Code : TGS-2022010970
Course Funding Period : 25 Jan 2022 - 24 Jan 2024