Facebook Marketing - SkillsPortal.sg

Facebook Marketing Essential


  • $650.00
    Unit price per 

Course Synopsis

Facebook is a mainstream marketing platform for any business in any industry. Facebook marketing allows businesses to target its exact audience based on demographics, interests, and behaviours.

This intensive 2-day Facebook marketing course will equip learners with practical Facebook marketing methodology and strategies, and it covers the fundamentals of Facebook marketing, from creating pages, creating ads, campaign management, conversion tracking to remarketing

Course Objectives
By The End Of This Course, Learners Will Be Able To:
Develop a Facebook marketing strategy.
Create a Facebook page and understand insights reports
Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting.
Set up a Facebook pixel to measure and optimise advertising campaigns
Create custom and lookalike audiences for more efficient ad targeting.
Optimising Facebook Ads
Target Audience (Supervisory & Managerial)
Supervisory and Managerial
Professionals in Sales, Marketing and Media, Business Development
Entrepreneurs, Solopreneurs
Those who are new to Facebook marketing and keen on learning how to launch a successful Facebook campaign
Consultants and Educators
Assumed Skills:
Be able to operate a personal desktop computer.
Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5.
Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5.
Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5.
Have an existing Facebook account.

Course Content

Basic Of Facebook Ads
Develop a Facebook marketing strategy
Facebook Audiences And Audience Targeting
Create custom and lookalike audiences for more efficient ad targeting
Creating And Optimizing Facebook Page
Create a Facebook page
Creating Facebook Ads
Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting
Facebook Pixel For Retargeting
Set up a Facebook pixel to measure and optimise advertising campaigns
Scale With Lookalike Audiences
Create lookalike audiences for more efficient ad targeting
Audience Insights
Understand insights reports
Optimizing Your Ads
Optimising Facebook Ads




Trainer Profile 


Richard Ng founded Gold Knight International Pte Ltd in 2003, which has evolved from a multi-million dollar annual revenue direct sales company into a boutique digital marketing agency specialising in Facebook marketing, Google advertising, and eCommerce store building. 

Gold Knight International is an official Facebook/Meta Business Partner, a Shopify Partner, and a member of the Google Partner Program. As a marketing agency, Gold Knight has generated more than S$250,000 revenue per month for its clients in Singapore.

Richard holds a 2nd Upper Honours Bachelors in Marketing from the University of Bradford and has attained the WSQ Advanced Certificate in Training and Assessment (ACTA), and WSQ Diploma in Adult and Continuing Education (DACE) from the Institute for Adult Learning Singapore. Richard was also awarded the Specialist Adult Educator (Curriculum Development) recognition by the SkillsFuture Singapore. He is one of the handful of Specialist Adult Educators listed on the Institute for Adult Learning Singapore official website who specialises in the Digital Marketing niche. (https://www.ial.edu.sg/find-professional/richard-ng-ngah-hiong.html)

Richard Ng has personally conducted more than 2000 hours of digital marketing courses with 8 SkillsFuture Singapore Approved Training Organisations in Singapore, including the NTUC Learning Hub, and developed more than 21 WSQ digital marketing course curriculum as a digital marketing subject matter expert and regarded as the trainer's trainer for some of the largest SkillsFuture Approved Training Organisations in Singapore.

Richard is a certified Facebook and Google professional with accreditation in the Google Analytics Individual Qualification. He is also certified in ICDL Digital Marketing and is an accredited tester with ICDL Asia. And he is IBM SkillsFuture for Digital WorkPlace certified and is an approved Shopify Partner and ManyChat Agency Partner (Messenger Marketing Experts Level).

He has personally trained thousands of adult learners from different walks of life, including tertiary students, civil servants, c-suite executives, PMETs, WSQ Approved Training Organisation management teams and retirees. Richard Ng speaks at SkillsFuture Advice series with Singapore Community Development Councils.

You can connect with Richard on Linkedin - https://www.linkedin.com/in/RichardNg168 

Visit DigitalMarketingAcademy.sg for more information. 



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MCES: Singaporean age 40 and above
Normal: Singaporean/PR age 21 and above
SME: Singapore registered companies with
(i) at least 30% local sharing AND
(ii) group annual sales less than or equal to $100 million OR group employment size less than or equal to 200 people.


Additional Info
Course Duration- 16 hours
Course Reference Number - TGS-2020504021
Funding Validity Period - From 02 Jun 2020 To 04 Aug 2024
Mode of Training - Classroom

Customer Reviews

Based on 27 reviews
Shireen Chew

Thank you so much, you're seriously an amazing trainer. Without your helpfulness and directness, I would have been more challenging. Thank you for making me feel proud even of my smallest achievements. Your excellent teaching skills and courteous personality has helped me tremendously through my journey on Facebook Digital Marketing really kept me going. I've enjoyed the training so much.

Lily Heng

This is a long overdue gratitude to Mr Richard Ng. Richard is a self-less, patient and knowledgeable trainer who guide the learners (16 of us from all walks of life and different level of knowledge and skills). He conducts the learning in a very interactive and interesting way that every moment is interesting and no-one will have a chance to think about the sleeping spell. Thanks for the genuine sharing of practical approach and recommendation from his experience it is definitely a class no social marketers should miss.
Thumbs up and highly recommended!

Facebook Marketing Essentials

I have attended the Facebook Marketing course conducted by Richard. He is very fun and knowledgeable to provide many value added information. He managed to keep it simple and easy to understand. This course provides me with a deeper understanding with practical hands on exercises.

Facebook Marketing Essentials

Time well spent on a weekend for a very interesting course taught by a very experienced trainer (Richard Ng), who gave good insights and practical knowledge to get your started. Advance information are also shared to get you thinking on your next marketing campaign. It really enticed me to carry on with Richard’s other modules which I’ve registered as my next step to broaden my knowledge and adopting what I’ve learned to help me grow my business.

I. Chung
Facebook Marketing Essential (25 & 26 Sept 2021)

A must to attend course if you are interested in the E-commerce marketing. Richard gave so many tips and shared many thIngs based on his own experience. It was much more effective attending his class than learning from youtube.

I did learn the complete Shopify masterclass course earlier (also from Richard} and thus learning the SEM (FB and Google Ads) is a natural progression for me as the next step.