
WSQ Search Engine Optimisation for Sales
Course Objectives
LU 1: Website marketing strategies
LU 2: Search Engine Optimisation strategies
LU 3: Technical SEO for websites
LU 4: Keyword research and selection
LU 5: Optimising content for SEO
LU 6: Web analytics guided Off-site SEO
LU 7: Local and International search engine performance
LU 8: Evaluating and managing search engine rankings
Course Content
Search Engine optimisation in simple terms means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. It is an art and science to identify how your prospective customers will search and optimising your website to best serve them. It is not just about ranking high in Search Engine Ranking Positions(SERPs), it is about creating the best experience to help the user find what he/she wants and to make the purchase, thus increasing sales This 24 hrs competency-based assessment course aims to provide learners with the skills to do apply Search Engine Optimisation to a website to increase sales for a brick-and-mortar bakery or an online bakery, and other small businesses.
Funding
Full Fees : $648
SME / MCES / Singaporeans > 40 years old : $228
Non SME / PRs / Singaporeans < 39 years old : $348
Additional Info
UEN Number : 200821327E
Course Code : TGS-2022015369
Course Funding Period : 30 Aug 2022 - 29 Aug 2024