WSQ Search Engine Optimisation for Sales

Course Objectives

LU 1: Website marketing strategies

LU 2: Search Engine Optimisation strategies

LU 3: Technical SEO for websites

LU 4: Keyword research and selection

LU 5: Optimising content for SEO

LU 6: Web analytics guided Off-site SEO

LU 7: Local and International search engine performance

LU 8: Evaluating and managing search engine rankings

Course Content

 Search Engine optimisation in simple terms means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. It is an art and science to identify how your prospective customers will search and optimising your website to best serve them. It is not just about ranking high in Search Engine Ranking Positions(SERPs), it is about creating the best experience to help the user find what he/she wants and to make the purchase, thus increasing sales This 24 hrs competency-based assessment course aims to provide learners with the skills to do apply Search Engine Optimisation to a website to increase sales for a brick-and-mortar bakery or an online bakery, and other small businesses.

Funding

Full Fees : $648

SME / MCES / Singaporeans > 40 years old : $228

Non SME / PRs / Singaporeans < 39 years old : $348

Additional Info

UEN Number : 200821327E

Course Code : TGS-2022015369

Course Funding Period : 30 Aug 2022 - 29 Aug 2024