Social Media Advertising

Social Media Advertising


  • $500.00
    Unit price per 

Course Overview

Digital & Social Media Marketing is the buzz word in today’s digitalized world. Individuals and organizations jumped to this bandwagon without adequately understanding why and what it can do for us. Instead of blindly hopping into the latest craze, how can one start to master it to tell your story instead of being mastered by it? The course is targeted at individuals and corporations that want to the journey towards digital marketing to reach customers effectively.  Through hands on activities, participants will learn how to make their own digital & social media marketing strategy customised to telling your personal and organisational story.

Learning Objectives/Topics:

Understand the importance Social Media discover the various social media marketing channels

Develop a social media marketing plan through a strategy framework

Craft an in-depth customer persona for targeted social media content creation

Map out objectives via a digital marketing funnel, and identify the right KPIs, social media channels and content types

Access practical tools to sharpen targeting and precision in social media content creation

Optimization of social media campaigns on search engines and social media platforms

Map out storytelling strategies to improve the virality of their social media content

Understand and implement best practices in writing blogs and crafting posts for Facebook, Instagram and LinkedIn

Assessing social media performance and advertising ROI metrics to evaluate campaign performance and success

Development of social media content calendars and deployment scheduling tools

Post-campaign management steps to grow, engage and sustain relationships with stakeholders to foster brand loyalty

Who Should Attend / Pre-requisites:

Anyone looking for career opportunities in Digital Marketing and Advertising industries

Professionals interested in widening their skill set to develop their career

Anyone with keen interest in learning an additional skill set to discover more career opportunities

Entrepreneurs seeking to deploy digital marketing and advertising campaigns for their business

This course is open to all interested applicants regardless of their level of financial knowledge

Additional Details and Course Fees

Detailed course materials provided (Course Notes and Excel Spreadsheets)

Real-world case studies provided with walk-through

In-class assignments with group discussion and trainer feedback

Video recording of course run provided

Lifetime support

Certificate of Completion awarded upon course completion


Course Fees : $500 ( SkillsFuture Claimable) 

Additional Info

Course Code : TGS-2022010965

Course Funding Period : 24 Jan 2022 - 23 Jan 2024


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