Social Media Advertising
Course Overview
Digital & Social Media Marketing is the buzz word in today’s digitalized world. Individuals and organizations jumped to this bandwagon without adequately understanding why and what it can do for us. Instead of blindly hopping into the latest craze, how can one start to master it to tell your story instead of being mastered by it? The course is targeted at individuals and corporations that want to the journey towards digital marketing to reach customers effectively. Through hands on activities, participants will learn how to make their own digital & social media marketing strategy customised to telling your personal and organisational story.
Learning Objectives/Topics:
Understand the importance Social Media discover the various social media marketing channels
Develop a social media marketing plan through a strategy framework
Craft an in-depth customer persona for targeted social media content creation
Map out objectives via a digital marketing funnel, and identify the right KPIs, social media channels and content types
Access practical tools to sharpen targeting and precision in social media content creation
Optimization of social media campaigns on search engines and social media platforms
Map out storytelling strategies to improve the virality of their social media content
Understand and implement best practices in writing blogs and crafting posts for Facebook, Instagram and LinkedIn
Assessing social media performance and advertising ROI metrics to evaluate campaign performance and success
Development of social media content calendars and deployment scheduling tools
Post-campaign management steps to grow, engage and sustain relationships with stakeholders to foster brand loyalty
Who Should Attend / Pre-requisites:
Anyone looking for career opportunities in Digital Marketing and Advertising industries
Professionals interested in widening their skill set to develop their career
Anyone with keen interest in learning an additional skill set to discover more career opportunities
Entrepreneurs seeking to deploy digital marketing and advertising campaigns for their business
This course is open to all interested applicants regardless of their level of financial knowledge
Additional Details and Course Fees
Detailed course materials provided (Course Notes and Excel Spreadsheets)
Real-world case studies provided with walk-through
In-class assignments with group discussion and trainer feedback
Video recording of course run provided
Lifetime support
Certificate of Completion awarded upon course completion
Funding
Course Fees : $500 ( SkillsFuture Claimable)
Additional Info
Course Code : TGS-2022010965
Course Funding Period : 24 Jan 2022 - 23 Jan 2024