
Facebook Marketing Essential
Facebook is a mainstream marketing platform for any business in any industry. Facebook marketing allows businesses to target its exact audience based on demographics, interests, and behaviours.
This intensive 2-day Facebook marketing course will equip learners with practical Facebook marketing methodology and strategies, and it covers the fundamentals of Facebook marketing, from creating pages, creating ads, campaign management, conversion tracking to remarketing
Course Objectives
By The End Of This Course, Learners Will Be Able To:
Develop a Facebook marketing strategy.
Create a Facebook page and understand insights reports
Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting.
Set up a Facebook pixel to measure and optimise advertising campaigns
Create custom and lookalike audiences for more efficient ad targeting.
Optimising Facebook Ads
Target Audience (Supervisory & Managerial)
Supervisory and Managerial
Professionals in Sales, Marketing and Media, Business Development
Entrepreneurs, Solopreneurs
Those who are new to Facebook marketing and keen on learning how to launch a successful Facebook campaign
Consultants and Educators
Assumed Skills:
Be able to operate a personal desktop computer.
Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5.
Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5.
Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5.
Have an existing Facebook account.
Course Content
Basic Of Facebook Ads
Develop a Facebook marketing strategy
Facebook Audiences And Audience Targeting
Create custom and lookalike audiences for more efficient ad targeting
Creating And Optimizing Facebook Page
Create a Facebook page
Creating Facebook Ads
Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting
Facebook Pixel For Retargeting
Set up a Facebook pixel to measure and optimise advertising campaigns
Scale With Lookalike Audiences
Create lookalike audiences for more efficient ad targeting
Audience Insights
Understand insights reports
Optimizing Your Ads
Optimising Facebook Ads
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Trainer Profile
Richard Ng founded Gold Knight International Pte Ltd in 2003, which has evolved from a multi-million dollar annual revenue direct sales company into a boutique digital marketing agency specialising in Facebook marketing, Google advertising, and eCommerce store building.
Gold Knight International is an official Facebook/Meta Business Partner, a Shopify Partner, and a member of the Google Partner Program. As a marketing agency, Gold Knight has generated more than S$250,000 revenue per month for its clients in Singapore.
Richard holds a 2nd Upper Honours Bachelors in Marketing from the University of Bradford and has attained the WSQ Advanced Certificate in Training and Assessment (ACTA), and WSQ Diploma in Adult and Continuing Education (DACE) from the Institute for Adult Learning Singapore. Richard was also awarded the Specialist Adult Educator (Curriculum Development) recognition by the SkillsFuture Singapore. He is one of the handful of Specialist Adult Educators listed on the Institute for Adult Learning Singapore official website who specialises in the Digital Marketing niche. (https://www.ial.edu.sg/find-professional/richard-ng-ngah-hiong.html)
Richard Ng has personally conducted more than 2000 hours of digital marketing courses with 8 SkillsFuture Singapore Approved Training Organisations in Singapore, including the NTUC Learning Hub, and developed more than 21 WSQ digital marketing course curriculum as a digital marketing subject matter expert and regarded as the trainer's trainer for some of the largest SkillsFuture Approved Training Organisations in Singapore.
Richard is a certified Facebook and Google professional with accreditation in the Google Analytics Individual Qualification. He is also certified in ICDL Digital Marketing and is an accredited tester with ICDL Asia. And he is IBM SkillsFuture for Digital WorkPlace certified and is an approved Shopify Partner and ManyChat Agency Partner (Messenger Marketing Experts Level).
He has personally trained thousands of adult learners from different walks of life, including tertiary students, civil servants, c-suite executives, PMETs, WSQ Approved Training Organisation management teams and retirees. Richard Ng speaks at SkillsFuture Advice series with Singapore Community Development Councils.
You can connect with Richard on Linkedin - https://www.linkedin.com/in/RichardNg168
Visit DigitalMarketingAcademy.sg for more information.
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Funding
MCES: Singaporean age 40 and above
Normal: Singaporean/PR age 21 and above
SME: Singapore registered companies with
(i) at least 30% local sharing AND
(ii) group annual sales less than or equal to $100 million OR group employment size less than or equal to 200 people.