Digital Analytics with Google Analytics (DAGA)
Course Objectives
This course objective is to teach marketers digital analytics using the marketing analysis platform Google Analytics
Learning Outcome 1: The learner is able to define questions, trends and challenges through market research and analytics for web and mobile analytics
Learning Outcome 2: The learner is able to identify new and emerging technologies, trends and techniques for market research and customer data analytics for web and mobile analytics
Learning Outcome 3: The learner is able to describe the techniques for measuring Return on Investment(ROI), user behaviour and marketing attribution for web, mobile and digital interaction analytics
Learning Outcome 4: The learner is able to explain the principles of digital data optimisation for user demographics, behaviour and transactional data for web, mobile and digital interaction analytics
Learning Outcome 5: The learner is able to calculate ROI, marketing attribution and overall marketing effectiveness using marketing and business metrics for web, mobile and digital interaction analytics
Learning Outcome 6: The learner is able to develop new ways to organise and optimise digital data for web, mobile and digital interaction analytics
Learning Outcome 7: The learner is able to present to higher management using dark data to create key business and consumer intelligence insight and to give recommendations for web, mobile and digital interaction analytics
Course Content
Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are even more critical.
The new approach also makes it possible to address long time advertiser requests. Because the new Analytics can measure app and web interactions together, it can include conversions from YouTube engaged views that occur in-app and on the web in reports. Seeing conversions from YouTube video views alongside conversions from Google and non-Google paid channels, and organic channels like Google Search, social, and email, helps you understand the combined impact of all your marketing efforts.
From the feedback of marketers who use Google Analytics, the latest Google Analytics has many new features. Google has add in new capabilities many marketers need, such as fully revamping their existing Analytics setup and encouraging marketers to create a new Google Analytics 4 property (previously called an App + Web property) alongside their existing properties. This will allow marketers to start gathering data and benefit from the latest innovations as they become available while keeping existing implementation intact.
This 16 hrs competency based assessment course aims to provide learners the skills to do Digital Analytics with Google Analytics
After SkillsFuture Funding:
$311.61 for Singaporeans 40 years old and above.
$471.41 for Singaporeans between 21-39 years old
Funding
Full Fees : $870.91
SME / MCES / Singaporeans > 40 years old : $311.61
Non SME / PRs / Singaporeans < 39 years old : $471.41
Course Duration : 2 Days
Additional Info
UEN number: 200821327E
Course Code: TGS-2021009257
Course Funding Period : 18 Oct 2021 - 17 Oct 2023